Deconstructing RosettaBrand’s 9 P’s of Branded Content Publishing: Why They’re so effective Before RosettaBrand took the digital publishing world by storm, ePublishing was a rapidly shifting landscape of ideas and developments that in theory were designed to empower readers, writers and consumers but in practice created an endless spell of confusion and misfired strategies. From all-you-can-read Netflix-style subscription services to ineffective and unpopular self-publishing platforms, the lack of foresight was much too apparent. RosettaBooks and RosettaBrand were from the get-go conceptualized and put into action in order to disrupt the publishing industry by developing meaningful, revenue-generating and outreach-increasing digital publishing solutions.