Apps have become part of the consumers’ everyday lives. They are most commonly used for gain in the areas of communication, entertainment, and skill . Branded apps have grown significantly, not only in their features, but as personal tools for marketing. Companies like Coca-Cola and Nike, or bands like The Rolling Stones, use their branded apps to help promote their overall product with excitement and efficiency to the user. These new engaging methods open up limitless possibilities for current and future marketers, allowing a direct approach by giving the customer what they want by a quick click on their mobile device. www.RosettaBrand.com