Having a good thought leader to back and champion your brand is everything. Cultivating the skills of an effective and influential thought leader, however, is tricky. For one, it takes a thought leader who knows how to use what he or she already has. It also takes a thought leader who can see the importance of writing an eBook for major eTailers, blogging regularly, becoming a social media expert, and of seeking out events and conferences to speak at. Learn more www.RosettaBrand.com